Wu-Tang Clan member RZA's 36 Chambers ethical fashion and lifestyle brand recently partnered with PETA and Embassy of Bricks and Logs to launch a sustainable puffer jacket called the Flying Guillotine Puffer Jacket. It was made using 100% recycled PET plastic waste that was collected from the ocean.
The sustainable puffer jacket was inspired by the 90’s hip-hop culture and the ancient Chinese weapon called a flying guillotine that was rumored to be used by Emperor Yongzheng in the imperial Qing dynasty. To reference its inspiration, the Flying Guillotine Puffer Jacket features an interior gold chain pattern modeled after the weapon and on the neck of the jacket it states: "Our Heads No Longer Belong To Us."
Rapper-Branded Sustainable Puffers
RZA's 36 Chambers and PETA Debuted a Sustainable Puffer Jacket
Trend Themes
1. Sustainable Fashion - There is an opportunity for brands to produce more sustainable fashion items by partnering with organizations that recycle plastic waste.
2. Cultural-inspired Apparel - Incorporating cultural elements in the design of apparel items can create unique and expressive products.
3. Fashion Collaboration - Collaborating with like-minded organizations can increase awareness and reach for sustainable fashion initiatives.
Industry Implications
1. Fashion - There is an opportunity for fashion brands to collaborate with sustainability organizations to produce eco-friendly clothing items.
2. Environmental Sustainability - Initiatives to recycle plastic waste from the ocean can contribute to environmental sustainability efforts.
3. Cultural Apparel - Incorporating cultural elements in the design of apparel items can enhance cultural awareness and appreciation.