Sustainable beauty programs and internal supply chain initiatives are important in today's day and age because the industry is one of the biggest polluters. Brands like NUDESTIX are attempting to take control of the situation by launching various special sustainability programs. This past Earth Day, NUDESTIX partnered with The Canopy Project (an official EarthDay.org project) to support its efforts. The cosmetics brand has set a goal for itself—to plant 10,000 trees. For each Nude Earth Eye Palette sold, NUDESTIX will plant one tree with The Canopy Project. In addition to this sustainable beauty program, the company has "re-announced its core clean beauty commitment with the Clean at Sephora Seal of approval."
it is important to note that NUDESTIX's Nude Earth Eye Palette is packaged in 100% re-usable and recyclable tin.
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Trend Themes
1. Sustainable Beauty - Brands are launching various special sustainability programs to address the beauty industry's contribution to pollution.
2. Internal Supply Chain Initiatives - Sustainable beauty programs begin with internal supply chain initiatives to reduce waste and carbon footprint.
3. Partnerships for Sustainability - Collaborations with sustainable organizations like The Canopy Project can assist the beauty industry in overcoming environmental challenges.
Industry Implications
1. Beauty and Cosmetics - The beauty industry, being one of the biggest polluters, offers disruptive innovation opportunities for sustainable brands and products.
2. Packaging and Recycling - Recyclable and re-usable packaging innovation in the beauty industry could lead to more eco-friendly practices in the market.
3. Non-profit Organizations - Non-profit organizations like The Canopy Project can create sustainability partnerships with beauty industry brands to support their environmental goals.