Plant-Powered Sustainable Cosmetics

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Grove Collaborative Launched Superbloom Skincare

Grove Collaborative, a B-Corp Certified brand, recently launched Superbloom skincare. The collection is 100% vegan and leverages plant-powered science to protect the skin from modern aggressors. Each product from the brand is free of synthetic fragrances, parabens, phthalates, and silicones and provides total protection from everyday hidden aggressors, like free radicals, smog, UV light, Blue Light, and dry air conditions.

The Superbloom collection includes two easy regimens for clarifying and hydrating, each with a cleanser, moisturizer and a mist. To amplify your regimen, the collection also includes two hero formulas, Bounce Bak Night Serum and Brilliance Day Serum.

The entier Superbloom collection from Grove Collaborative is available to purchase online with prices starting at $11.00.
Trend Themes
1. Plant-powered Skincare - Opportunity to innovate by creating sustainable and eco-friendly skincare products using plant-based ingredients.
2. Total Protection Skincare - Opportunity to create skincare products that protect the skin from modern aggressors like UV light, Blue Light and smog.
3. Easy Regimen Skincare - Opportunity to innovate by creating an easy-to-use skincare regimen that includes products for hydrating, clarifying, and moisturizing.
Industry Implications
1. Cosmetics - Cosmetic brands can leverage plant-based ingredients to create sustainable and eco-friendly skincare products.
2. Health and Wellness - Companies specializing in health and wellness can leverage plant-based science to create skincare products that protect the skin from modern aggressors.
3. E-commerce - E-commerce businesses can innovate by creating easy-to-use skincare regimens and offering a variety of hero formulas to their customers.

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