Style Consciously is a new initiative by Chatters, Canada’s largest salon-based retailer, that promotes mindful choices—"choices that positively impact your health, lifestyle, and environment."
Chatters notes that the "hair industry creates 421,206 lbs of beauty waste per day" and Style Consciously is a campaign and product line that raises awareness of this fact and combats it. As part of the initiative, the salon-based retailer is working with Green Circle to reduce and repurpose waste—from turning aluminum foils and colour tubes into usable raw materials to consciously recovering hair to support stormwater filtration, commercial insulation, and more.
All products in the Style Consciously line are vetted to help one enjoy cleaner and greener beauty practices. The formulas are sustainable, cruelty-free, vegan, and made with clean ingredients.
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Trend Themes
1. Sustainable Beauty - Opportunity for beauty companies to create environmentally friendly and cruelty-free products while promoting ethical and sustainable practices.
2. Circular Economy - Opportunity for businesses to reduce waste, conserve resources and reuse materials to create new products and services while promoting a circular economy model.
3. Conscious Consumerism - Opportunity for businesses to appeal to consumers who prioritize mindful and ethical consumption of products and services that make positive environmental and social impacts.
Industry Implications
1. Beauty and Personal Care - Opportunity for business to create and promote environmentally-friendly, sustainable, and cruelty-free personal care products to appeal to conscious consumers.
2. Waste Management - Opportunity for businesses providing waste management services to develop partnerships with companies that promote sustainable practices to reduce waste and repurpose raw materials.
3. Salon Services - Opportunity for salons to promote Style Consciously campaign, participate in reducing and repurposing waste, and offer sustainable and eco-friendly beauty services to clients who prioritize conscious consumerism.