As an answer to people throwing away their soap bars before they are completely used, Yoon Kuk Hyun came up with a witty and fun design that motivates consumers to use their soap to the end by including a special gift inside it.
In order to get to the present inside the Soap Gifts, you have to use it up.
I love it. It is a simple and clever way to reduce waste and help the environment. It kind of reminds me of the Kinder Surprise chocolate eggs with the toys inside them.
Check out, Soap Bank, a brilliant design that enables you to get the most out of your soap, no matter how small they get
I believe this trend of “motivate people to be green by rewarding them†is the way to go:
Soap With Hidden Surprises
"Soap Gifts" Encourage Waste Reduction
Trend Themes
1. Gift-included Products - Disruptive innovation opportunity: Creating products that include hidden surprises or gifts to incentivize consumers to use them fully and reduce waste.
2. Motivational Design - Disruptive innovation opportunity: Incorporating witty and fun designs to motivate consumers and encourage sustainable behaviors.
3. Reward-based Green Initiatives - Disruptive innovation opportunity: Implementing strategies that reward individuals for being environmentally responsible to drive positive change.
Industry Implications
1. Consumer Goods - Disruptive innovation opportunity: Incorporating gift-included products, motivational designs, and reward-based green initiatives in consumer goods to foster sustainability.
2. Personal Care - Disruptive innovation opportunity: Introducing gift-included products, motivational designs, and reward-based green initiatives in personal care to promote eco-friendly practices.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilizing gift-included products, motivational designs, and reward-based green initiatives in marketing and advertising campaigns to engage consumers and promote sustainability.