Sneak Energy, a brand that caters to gamers, creatives, and the community, launched a new anime-inspired energy drink collection. The collection features a yuzu and mandarin flavor that is based on the ‘Fruit of the Tree of Might’ from Dragon Ball Z, as well as merch, collectible trading cards, vinyl toys, and a samurai sword. The product aims to celebrate the Year Of The Bunny, which is Sneak’s logo and theme for 2023.
The collection was launched on May 31st across the UK, US and EU and is available on a limited basis at sneakenergy.com. The prices vary depending on the item, but the energy drink tubs retail at $40.00 for 40 servings, the metal shakers at $19.99, the long-sleeved tees at $28.00, the vinyl toys at $25.00, the trading cards at $5.00 per pack of 10, and the samurai sword at $125.00. The product also comes with a short anime film directed by Gustaf Holtenäs, a renowned illustrator and animator.
Superhero Anime Energy Drinks
Sneak Energy Debuted an Energy Drink Inspired by Popular Anime
Trend Themes
1. Anime-inspired Energy Drinks - Opportunity for companies within the beverage industry to tap into the growing anime market by creating anime-inspired energy drinks with unique collectible merchandise.
2. Limited-edition Collectibles - Opportunity for companies within various industries to create limited-edition collectibles with unique themes and merchandising campaigns to generate hype and sales amongst niche audiences.
3. Cross-marketing Campaigns - Opportunity for companies within different industries to collaborate on cross-marketing campaigns, pairing unique flavors and merchandise with popular cultural references to engage consumers and drive sales.
Industry Implications
1. Beverage Industry - Beverage companies can explore new and exciting flavors and packaging designs, inspired by popular anime shows and characters, to appeal to a younger, tech-savvy generation and capitalize on the growing fandom market.
2. Collectibles Industry - Collectibles companies can tap into popular cultural references, such as anime and video games, to create limited-edition collectibles that align with merchandise and promotional campaigns to drive interest among a niche audience.
3. Entertainment Industry - Entertainment companies can leverage popular cultural references, such as anime, to market upcoming releases, creating limited-edition merchandise and cross-promoting campaigns with the industries inspired by the same anime concepts being promoted.