Siblings, the eco-friendly DIY candle company, recently announced it will be a part of the 1% for the planet initiative. On Earth Day (April 22), the brand will be donating 20% of all sales to 1% of the planet, an organization that helps fund diverse environmental organizations.
Siblings created DIY candle kits to tackle throwaway culture. By using eco-friendly materials and encouraging the reuse of your favorite vessels and containers, Siblings is a great sustainable and chic candle. To create your own candle at home, simply microwave the bag to melt the wax, then pour it into one of your favorite containers. After, add in the wick.
Consumers can shop the entire Siblings candle kit range online, with each candle set retailing for under $30.
Candle-Branded Earth Donations
Siblings Will Donate 20% of All Sales on April 22 for Earth Day
Trend Themes
1. Eco-friendly Products - There is an opportunity for other companies to follow suit and invest in eco-friendly products to appeal to environmentally conscious consumers.
2. Sustainable Packaging - Companies can develop sustainable packaging options to reduce waste and appeal to consumers who value sustainability.
3. Corporate Social Responsibility - Companies can invest in corporate social responsibility initiatives and align with causes that their target audience cares about.
Industry Implications
1. Candle Making Industry - Candle making companies can invest in eco-friendly materials and sustainable packaging options to appeal to environmentally conscious consumers.
2. Retail Industry - Retail companies can invest in corporate social responsibility initiatives and align with causes that their target audience cares about to bolster their brand image.
3. Sustainability Consulting Industry - Consulting firms can work with companies to develop sustainable packaging options and invest in eco-friendly materials to help reduce waste and appeal to consumers who value sustainability.