Just in time for World Ocean Day on June 8th, responsibly made shoe brand SeaVees introduced the updated SeaChange collection. Every piece of this collection is made from recycled materials, from lace to sole. The uppers are made of pineapple yarn, vegan corn leather, or recycled cotton canvas, while the laces are made from post-consumer recycled plastic. Also included are metal-free stitched eyelets, recycled cotton liners, and natural and recycled rubber outsoles.
In addition, the SeaChange collection gives $1 from every pair of shoes sold to SeaTrees -- a nonprofit working to restore coastal ecosystems and ocean health worldwide. SeaVee’s SeaChange collection is just a start – by 2025, the brand will ensure that every shoe in the line is made with recycled materials.
Ocean-Supporting Eco Sneakers
SeaVees Debuts the Updated SeaChange Collection for World Ocean Day
Trend Themes
1. Recycled Material Footwear - SeaVees' SeaChange collection showcases the growing trend towards eco-conscious design and the potential for other fashion brands to embrace more sustainable materials.
2. Eco-friendly Fashion - As consumers become more environmentally conscious, brands that produce eco-friendly fashion items will be better positioned to capture the lucrative sustainability market.
3. Corporate Philanthropy - The partnership between SeaVees and SeaTrees highlights the trend of corporations embracing philanthropic initiatives and its potential for other brands to forge meaningful relationships with nonprofits.
Industry Implications
1. Footwear - SeaVees' eco-friendly SeaChange collection represents an opportunity for the footwear industry to embrace environmentally friendly materials and production practices.
2. Fashion - The trend towards 'green' fashion is growing and suggests that the fashion industry as a whole can gain financially through creating sustainable fashion designs.
3. Non-profit Organizations - The SeaTrees foundation partnership with SeaVees highlights the importance of non-profit organizations in identifying opportunities for corporate social responsibility initiatives and positive brand reputation.