In the wake of the climate change crisis, many brands have opted to create sustainable and upcycled products to appeal to conscious consumers, and Rosy Soil is one brand in the gardening space leading the way.
Rosy Soil is a carbon-negative potting soil made from captured CO2. The soil replaces peat moss and, when mined for potting mix, peat moss extraction releases twice as much CO2 per year as the entire airline industry. Each bag of Rosy’s potting mix removes more than 2 kg of CO2 from the emission cycle. According to the brand, "every blend contains all-natural, sustainable ingredients that optimize drainage, deliver plant-boosting nutrients and support a diverse community of beneficial fungi and microbes."
Consumers can purchase Rosy Soil online.
Carbon Negative Potting Soil
Rosy Soil Helps Remove CO2 from the Emission Cycle
Trend Themes
1. Carbon-negative Products - Other brands could look into creating carbon-negative products to help fight climate change while appealing to environmentally conscious consumers.
2. Sustainable Gardening - The gardening industry can explore more sustainable practices and products to decrease their carbon footprint and attract eco-friendly consumers.
3. Upcycling Resources - Brands can look into using upcycled resources to create products while reducing waste and contributing to a circular economy.
Industry Implications
1. Gardening - The gardening industry can benefit from creating sustainable and eco-friendly products to appeal to environmentally conscious consumers.
2. Sustainability - The sustainability industry can provide solutions to brands looking to reduce their carbon footprint through product innovation and upcycling resources.
3. E-commerce - E-commerce platforms can promote and sell sustainable products like Rosy Soil to consumers looking for eco-friendly options online.