More beauty brands are opting for refillable cosmetic packaging in order to establish stronger planet-friendly manufacturing practices and increase consumer loyalty while doing so. The Indigenous-owned Cheekbone Beauty is a great example of this movement with the SUSTAIN lipstick, a richly pigmented vegan beauty product. In 2023, the brand announced the launch of its fan-favorite SUSTAIN Lipstick in new refillable packaging made from natural and renewable bio-based materials.
Cheekbone Beauty takes sustainability seriously and provides detailed reports on its annual progress. To increase transparency, the ingredients, clean beauty standards, packaging, and transportation/shipping methods are clearly outlined on the brand's website. In the packaging section, Cheekbone Beauty boasts that all of its packaging follows one or a mix of plantable, refillable, or reusable standards.
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Trend Themes
1. Refillable Cosmetic Packaging - Beauty brands are switching to refillable packaging to be more sustainable and promote consumer loyalty.
2. Natural and Renewable Bio-based Materials - Cheekbone Beauty is using bio-based materials to create refillable packaging for their SUSTAIN Lipstick.
3. Clean Beauty Standards - Cheekbone Beauty provides transparency by outlining their clean beauty standards on their website.
Industry Implications
1. Beauty Manufacturing - Beauty manufacturers can implement refillable packaging and sustainable practices, like Cheekbone Beauty, to promote sustainability and increase consumer loyalty.
2. Bio-based Material Manufacturing - Manufacturers of bio-based materials can position themselves as a sustainable solution for the cosmetics industry.
3. Transparency and Sustainability Consulting - Consulting firms can advise beauty brands on clean beauty standards, sustainable practices, and transparency efforts to increase brand loyalty and promote ethical practices.