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Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste

While many architects, designers, and scientists are looking for new and novel ways to recycle plastic waste, a student at Central Saint Martins is proposing a rather outlandish but sound procedure. Eleonora Ortolani, a graduate student in the Material Futures program "has created what she believes to be the first food made from plastic waste."

The title of this ambitious project is 'Guilty Flavours' and it sees Eleonora Ortolani breaking down small amounts of plastic to create a synthetic version of a common food ingredient, vanillin, which is then used to make ice cream. This project emerges as the designer doubts current methods used to recycle plastic waste, particularly when recycled plastic is used to create products that cannot be further recycled.
Trend Themes
1. Synthetic Food Ingredients - Eleonora Ortolani has created a food made from plastic waste, specifically a synthetic version of vanillin used in ice cream production.
2. Recycling Innovations - The project 'Guilty Flavours' challenges current methods of recycling plastic waste by exploring new ways to utilize recycled plastic in food production.
3. Sustainable Materials - Eleonora Ortolani's project highlights the need for sustainable materials in the food industry by repurposing plastic waste to create new food ingredients.
Industry Implications
1. Food Manufacturing - The creation of synthetic food ingredients from recycled plastic waste presents disruptive innovation opportunities for the food manufacturing industry.
2. Waste Management - The exploration of new methods to recycle plastic waste in food production raises disruptive innovation opportunities for the waste management industry.
3. Sustainable Packaging - Innovations in repurposing plastic waste as sustainable food ingredients highlight disruptive innovation opportunities for the sustainable packaging industry.

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