Recou is an innovative and ecological cushioning material for packaging, developed by Prosveration, a German company that aims to create sustainable and plastic-free packaging solutions. Recou is made from grain husks, the wrappings of cereal grains, which are usually discarded as waste during grain processing. By using an organic binder, Recou can be molded into any shape and size, and has comparable properties to conventional, petroleum-based packaging materials such as Styrofoam. Recou is completely biodegradable and can be disposed of in the organic waste bin or compost.
Prosveration offers Recou as a custom-made packaging solution for B2B customers who want to protect their products and communicate their sustainability ambitions to their target groups. Recou is suitable for various applications, such as food, cosmetics, electronics, and fragile items. The pricing of Recou depends on the volume, shape, and complexity of the packaging, as well as the type of grain husks used. Prosveration sources its grain husks locally from regional hulling mills, which reduces transport costs and emissions. Recou is currently available in Germany and Europe, and Prosveration plans to expand its market reach in the future.
Grain Husk Packaging Solutions
Proservation Develops 'Recou' out of Unused Grain Husks
Trend Themes
1. Sustainable Packaging - The development of Recou demonstrates the trend towards sustainable packaging solutions that aim to reduce plastic waste.
2. Biodegradable Materials - The use of grain husks in Recou highlights the trend towards the adoption of biodegradable materials in packaging to promote eco-friendliness.
3. Customized B2B Packaging - Prosveration's offering of custom-made Recou packaging for B2B customers showcases the trend of tailored packaging solutions to meet specific business needs.
Industry Implications
1. Packaging - The packaging industry can explore the adoption of sustainable materials like Recou to meet increasing consumer demands for eco-friendly packaging solutions.
2. Food and Beverage - The food and beverage industry can leverage Recou's biodegradable packaging to align with their sustainability goals and enhance their brand image.
3. Cosmetics - Cosmetics companies can utilize Recou's customizable packaging to create unique and eco-friendly packaging solutions for their products.