It is only a matter of time before more cities follow in the footsteps of Paris, France, introducing their own P’tit Velib program. A bike-sharing network for kids, it addresses the fact that many like to engage in this family-friendly activity and yet do not have the means or the space to let their children own their own bike. The P’tit Velib program also acknowledges traveling families and how convenient it is for them to tour the city on bikes rather than by foot or car.
Implemented in mid-June, the P’tit Velib program is made up of made 300 bikes that can be used by children as young as two. Made by JCDecaux, they come in four sizes including "a pedal-less balance bike for children aged two to four, a bike with stabilisers for ages three to five, and two larger models for children who can already ride and want a bit more independence," reports PSFK.
Bike Sharing for Kids
The P’tit Velib Program in Paris is an Extension of Its Velib Network
Trend Themes
1. Bike-sharing for Kids - Opportunity for bike-sharing companies to tap into the children's market and provide affordable and convenient transportation options for families.
2. Family-focused Tourism - Potential for the tourism industry to cater to families by offering bike-sharing services for children, allowing them to explore the city together.
3. Sustainable Mobility Solutions - Demand for environmentally-friendly transportation options presents an opportunity for companies to develop and implement bike-sharing programs specifically for children.
Industry Implications
1. Bike-sharing - Bike-sharing companies can expand their offerings by providing bikes for children, creating a new revenue stream.
2. Tourism - Tourism industry can collaborate with bike-sharing companies to provide family-friendly transportation options in cities, enhancing the tourist experience.
3. Sustainable Transportation - Companies focusing on sustainable mobility solutions can develop specialized bike-sharing programs for children, promoting greener transportation alternatives.