Proud Source Water offers the US' "most sustainable and transparent" water, with each bottle of its natural alkaline spring water packaged in infinitely recyclable aluminum.
Not only that, Proud Source Water intentionally sources its water from small towns across the United States to help create more jobs within their communities. The company also uses solar power and gravity-led filtration methods in all of its facilities, which don't require any electricity. To ensure it's not taking too much from natural resources, Proud Source Water pledges to "never bottle more than 5% of the alkaline spring output."
With its sustainable practices, the company hopes to meet a 2030 goal of diverting 200 million bottles from landfills and donate $5 million back to environmental causes.
Sustainable Bottled Water
Proud Source Water Offers Its Water in Infinitely Recycled Aluminum
Trend Themes
1. Sustainable Bottled Water - The trend of using endlessly recyclable packaging materials for bottled water can create disruptive innovation opportunities for packaging and recycling industries.
2. Community-based Sourcing - The trend of sourcing water from small towns to create more jobs can create disruptive innovation opportunities for local economies and the agriculture industry.
3. Green Energy and Filtration Methods - The trend of using solar power and gravity-led filtration methods in water facilities can create disruptive innovation opportunities for the renewable energy and water treatment industries.
Industry Implications
1. Packaging - Packaging companies can innovate sustainable packaging solutions for bottled water, including using infinitely recyclable materials to help divert millions of bottles from landfills.
2. Recycling - Recycling companies can capitalize on the trend of sustainable bottled water packaging by developing new recycling technologies and methods for endlessly recyclable materials.
3. Local Economies - Local economies can benefit from the trend of community-based sourcing for bottled water by creating jobs in small towns and supporting local agriculture.