Pigment France is a company with a reptuation for creating luxury tableware. It recently unveiled a new collection at the Paris Maison & Objet fair that makes use of a totally new kind of bio-material.
Made largely of banana plant trunks, this new line of Pigment France products is the company's most sustainable product to date and marks the first time that any company has ever used the sustainable material.
Implications - The use of bio-degradable material has become dominant in the material of the products and how it's been marketed to individuals. Companies are trying to integrate a more eco-friendly approach in order to satisfy the environmental attitudes of modern citizens. This will help build a friendly connection towards the consumers and ease them into living a greener lifestyle.
Banana-Based Tableware
The Pigment France Line of EcoTable Accesories From Banana Tree Trunks
Trend Themes
1. Banana-based Tableware - Using banana trunks as a bio-material for tableware presents opportunities for sustainable and eco-friendly products.
2. Bio-degradable Material - The use of bio-degradable materials in products is becoming more dominant, indicating a shift towards eco-friendly practices.
3. Eco-friendly Marketing - Companies are integrating eco-friendly approaches in their marketing strategies to appeal to consumers' environmental attitudes.
Industry Implications
1. Luxury Tableware - The luxury tableware industry can explore using sustainable materials like banana trunks to cater to environmentally conscious customers.
2. Bio-material Manufacturing - Manufacturers can explore producing bio-degradable materials from banana trunks as an alternative to traditional materials.
3. Sustainable Lifestyle - The trend of eco-friendly products opens opportunities for industries focused on promoting and supporting sustainable lifestyles.