The new Perrier Jouet Belle Epoque line will be the world's most expensive champagne at $1,275 per bottle. This release times perfectly with the fact that most of the top Hip Hop artists have been protesting Crystal and that several new entrants have been trying to vie for the spot of the world's premier bubbly white.
Implications - Luxury products such as champagne are highly marketable to those who want to live the high life. The consumers who want this product have a strong desire to flaunt their wealth and distribute it amongst friends and acquaintances. This consumer is also willing to waste the product in an effort to show how minimal its expense is to them.
$1,275 Champagne
Perrier Jouet is World's Most Expensive Bubbly
Trend Themes
1. Expensive Champagne - Perrier Jouet Belle Epoque is the world's most expensive champagne at $1,275 per bottle, catering to consumers who want to flaunt their wealth.
2. Alternative Bubbly Brands - With Hip Hop artists protesting Crystal and new entrants trying to vie for the spot of world's premier bubbly white, there is a disruptive innovation opportunity for alternative bubbly brands to gain market share.
3. Luxury Consumption - The desire to flaunt wealth and distribute luxury products like champagne is a trend that businesses can tap into to cater to luxury consumption.
Industry Implications
1. Luxury Goods - With consumers willing to waste expensive products in an effort to flaunt their wealth, the luxury goods industry can capitalize on luxury consumption.
2. Alcoholic Beverages - The alternative bubbly brands trend presents a disruptive innovation opportunity for the alcoholic beverages industry to provide new options for consumers.
3. Music and Entertainment - The Hip Hop artists protesting Crystal trend presents a disruptive innovation opportunity for the music and entertainment industry to influence consumer behavior and preferences.