Why bother with photoshop when you know how to photograph optical illusions? That's the theory of Li Wei, a Chinese illusionist photographer who used to be a painter. He takes rad photos, doesn't touch them up, and marvels us all.
Unfortunately, Li Wei's performance art site appears to be down, but hopefully the link will be back up soon...
Implications - Illusions bring the joy of seeing something fantastical to viewers who often need to see something fresh outside of their daily lives. Certain images are obviously Photoshopped, but when it's hard to tell, companies can lure in consumers by arousing their curiosity in what's being sold; it would also make a great viral marketing strategy.
Performance Art: The Impossible Photos of Li Wei
Performance Art: The Impossible Photos Of Li Wei
Trend Themes
1. Optical Illusion Art - Opportunity to disrupt the art world with innovative and mind-bending optical illusion techniques.
2. Unedited Photography - Potential to disrupt the photography industry by emphasizing raw, unedited photos that showcase the true artistic talent of photographers.
3. Viral Marketing with Illusions - Opportunity to explore the use of optical illusions in marketing campaigns, creating a buzz and piquing consumer curiosity.
Industry Implications
1. Art - Artists and galleries can explore new techniques and forms of optical illusion art to captivate and engage viewers.
2. Photography - Photographers can embrace the concept of raw, unedited photography and find new ways to showcase their talents through creative illusionary techniques.
3. Marketing - Marketers can use the power of optical illusions in campaigns to create a viral buzz around products and services.