Tree-Saving Paper

The Paper Cut-Out Tree Sculpture from Arjowiggins and Matthieu Missian

Paper company Arjowiggins has teamed up with French designer Matthieu Missian to create a spectacular paper cut-out tree sculpture. The creative paper company believes that "paper can help to preserve the world’s forests" and the collaboration is part of a campaign that targets the United Nations Climate Change Conference in Copenhagen.

The paper cut-out tree sculpture is part of a campaign that will see Arjowiggins Creative Papers teaming up with the World Land Trust to fund a program that will protect 65 hectares of Brazilian rainforest (one for each state leader due to attend the conference in Copenhagen).

Trend Themes

  1. Eco-friendly Paper — Opportunity to develop sustainable paper products that promote environmental preservation.
  2. Creative Paper Designs — Opportunity to create innovative and visually appealing paper sculptures and art installations.
  3. Partnerships for a Cause — Opportunity to collaborate with nonprofits and organizations to support environmental conservation efforts.

Industry Implications

  1. Paper Manufacturing — Opportunity for paper companies to embrace eco-friendly practices and develop sustainable products.
  2. Design and Art — Opportunity for designers and artists to explore the creative potential of paper in their work.
  3. Nonprofit and Environmental Organizations — Opportunity for organizations to partner with businesses and promote environmental conservation through fundraising campaigns.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES