Streetwear brand Pangaia teamed up with Graviky Labs, an offshoot of MIT, to produce the Pangaia Capsule Collection. The series uses a proprietary black ink called Air-Ink made from particulate pollution. Air-Ink is manufactured by Graviky Labs through an air pollution capturing process performed in India, where pollution is a major problem in cities. By isolating the toxic particles–like heavy metals and carcinogens–from the benign particulate, the lab fabricates ink that is safe and sustainable while benefiting the local environment.
The Pangaia Capsule Collection appeals to the eco-conscious consumer looking to make a difference through their clothing choices. The collection features a colorful selection of t-shirts, sweaters, sweatpants, and dresses made with sustainable materials, including Air-Ink for graphic printing. It comes in an assortment of sizes for both kids and adults.
Pollution-Fighting Proprietary Inks
Pangaia and MIT Lab Launched the Pangaia Capsule Collection
Trend Themes
1. Pollution-fighting Ink - The development of inks made from particulate pollution offers a disruptive innovation opportunity across industries seeking more eco-friendly solutions.
2. Sustainable Fashion - Pangaia's use of Air-Ink for graphic printing in their eco-conscious clothing line highlights a trend towards sustainable fashion that can benefit from disruptive innovation in material and production processes.
3. Air Pollution Capture - The use of captured particulate pollution for ink production indicates a trend towards innovative methods of cleaning up polluted environments.
Industry Implications
1. Printing - The development of Air-Ink ink offers a disruptive innovation opportunity in the printing industry, particularly for those looking for more sustainable and eco-friendly solutions.
2. Fashion - The Pangaia Capsule Collection highlights the potential for disruptive innovation in the sustainable fashion industry, particularly in material sourcing and production processes.
3. Environmental Clean-up - The use of air pollution capture for ink production presents a disruptive innovation opportunity for industries working on solutions for environmental clean-up and pollution reduction.