Anchor Dairy marked Earth Month in April with the launch of an organic butter range that doesn't merely taste great but also has a positive impact on the environment.
The brand, which belongs to the New Zealand Dairy Co-operative Fronterra, is making the eight-ounce butter available for a retail price of $8.00 per package, a small price to pay for butter that tastes excellent but also ensures that consumers can feel good about their purchasing choices.
In order to give this organic butter its eco-friendly credentials, Fronterra measured the extent of carbon emissions associated with the journey of the butter from farms to consumers' homes, whilst also working to foster clean energy projects to help compensate for carbon emissions.
"With sustainability and the environment a core pillar of the Fonterra brand, we're thrilled to be amongst the first companies to offer U.S. consumers a carbon zero butter option," says Megan Patterson, Americas Marketing Communication Manager, who is spearheading the consumer launch.
Eco-Friendly Organic Butters
This Butter Was Developed Through Carbon-Offsetting Methodologies
Trend Themes
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Industry Implications
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