Ocean Bottle announced the launch of a new product "GO" for on-the-go users, set to launch February 1st, 2023.
The new GO bottle features all the best bits of the original bottle, such as cold stainless steel vacuum insulation, recycled ocean bound plastic base, dual opening for easy fill, cleaning, and ice, and the anti-leak seal 180 twist cap, with the addition of a silicone straw and spill free spout for those that favor single-hand drinking.
GO is NFC Smart Chip Enabled which means you have trackable & traceable impact and can help collect more plastic with every refill. Every GO Bottle collects 1000 plastic bottles and improves livelihoods in coastal communities. Each Ocean Bottle is entirely carbon neutral. Ocean Bottle offsets 4.88kg of carbon (per unit sold). Made from 61% recycled materials and recyclable at the end of life.
The Go bottle is available from February 1st, priced at £38. For those who already own an ocean bottle, the GO lid is available for £10.
Ocean Saving-Reusable Water Bottles
Ocean Bottle Recently Launched the New Product, Go.
Trend Themes
1. Reusable Water Bottles for Sustainability - The market for eco-friendly water bottles made from recycled materials is expanding, paving the way for using IoT based technology to track and incentivize sustainable behavior.
2. Smart Connected Water Bottles - The use of NFC technology in water bottles can enable consumers to collect data about their sustainable practices, share it, and track it over time to reduce their environmental footprint.
3. Anti-leak and Spill-free Lids - The adoption of anti-leak and spill-free lids by water bottle companies can lead to innovative designs that provide convenience and usability to customers who want to enjoy their drinks on-the-go without the risk of spills or leaks.
Industry Implications
1. Sustainable Consumer Goods - The sustainability movement is driving consumer demand for eco-friendly products, including water bottles, that can reduce environmental impact while being reusable and made from recycled materials.
2. Iot-based Sustainability Tracking - The use of IoT-based technology in water bottles is part of a larger trend towards conscious consumption, where consumers want to track and monitor their sustainable behaviors, leading to new industry opportunities.
3. Leisure and Hospitality - Leisure and hospitality industry players can adopt smart water bottles in their service offerings to provide guests with an eco-friendly option while tracking data on their behavior and providing incentives for sustainability practices.