Norwegian Rain's 2016 Fall/Winter collection is made to be durable, breathable, weatherproof and easy to clean -- all without skipping out on any luxury style features.
With this, the entire collection is suited to nearly any environment, be it traveling to the office in the rain and snow or walking through mud in a rural landscape. Norwegian Rain's outerwear is available in both lightweight and insulated variations, with many pieces in the collection offered along with detachable padding.
Norwegian Rain's versatility is further instilled by a number of unisex styles and its use of neutral colorways as well. In addition boasting hi-tech functional features and a fashionable aesthetic, Norwegian Rain's products are environmentally friendly -- with each made from recycled material.
Fashionable Hi-Tech Outerwear
Norwegian Rain Takes Pride in Offering Stylish Yet Functional Pieces
Trend Themes
1. Durable, Weatherproof Outerwear - Disruptive innovation opportunity: Develop new materials and technologies to make outerwear even more durable and weatherproof while maintaining a stylish design.
2. Sustainable Fashion - Disruptive innovation opportunity: Find ways to incorporate recycled materials and sustainable practices into the fashion industry, creating eco-friendly yet fashionable clothing options.
3. Versatile Unisex Styles - Disruptive innovation opportunity: Create versatile and gender-neutral clothing options that can be worn in various environments and appeal to a wide range of consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate technological advancements, such as smart fabrics or wearable tech, into fashion retail to enhance functionality and style for consumers.
2. Outdoor Apparel - Disruptive innovation opportunity: Develop new materials and processes to create outdoor apparel that is both highly durable and weather resistant, allowing consumers to comfortably enjoy outdoor activities in any weather.
3. Sustainable Manufacturing - Disruptive innovation opportunity: Implement sustainable manufacturing practices and utilize recycled materials to create environmentally friendly products across various industries, including fashion and apparel.