There is an astonishing amount of plastic waste that enters the ocean every year, and to combat this, products like New Movements' sneakers are entering the market to clean up our waterways and produce high-quality sneakers.
The line focuses on a circular Scandinavian design that's both minimalistic and functional. The sneakers boast a streamlined silhouette thats both versatile and sophisticated. Moreover, the footwear boasts recycled and natural rubber and recycled plastic bottles. The New Movements sneakers are available in multiple styles for both men and women and can be pre-ordered online through Kickstarter.
For each pair of shoes sold, New Movements will donate to an Ocean Clean-UP, an organization dedicated to reducing the amount of plastic in the oceans, to remove the equivalent of 2.54 kg from the ocean.
Minimalistic Sustainable Sneakers
New Movements' Line of Sneakers are Made from Circular Materials
Trend Themes
1. Circular Fashion - New Movements' sustainable sneakers highlight the growing trend of circular fashion, where products are designed to not only reduce waste but also utilize waste as raw materials for new products.
2. Eco-friendly Footwear - New Movements' minimalistic sneakers respond to the demand for sustainable footwear that reduces the environmental impact of manufacturing, packaging, and shipping.
3. Cause-driven Consumerism - The donation to Ocean Clean-UP for each sneaker purchase appeals to consumers who want to contribute to a larger cause and support companies with social and environmental responsibility.
Industry Implications
1. Fashion - The fashion industry could embrace circular materials to produce eco-friendly products, reduce waste, and minimize the carbon footprint of manufacturing and shipping.
2. Footwear - The footwear industry has an opportunity to shift towards more sustainable practices, materials, and designs that meet the demand for eco-friendly and stylish shoes.
3. Environmental Organizations - Ocean Clean-UP and other environmental organizations have a chance to partner with companies that donate a portion of their profits to support their mission, while also promoting sustainable products and practices.