Brighter than 130 two D-cell flashlights, this flashlight (or torch as they call it) was built to shine, shine, shine. It produces 2000 Lumens of light or something comparable to aircraft landing lights. The torch uses 20 lithium batteries at about $1.00 a battery - this gets you 1.5 hours of nighttime sunshine. Great stocking stuffers as they are priced at about $7,000 a piece.
Implications - Safety is a the forefront of many people's minds of all ages. Through indulging in products that offer safety benefits -- such as powerful flashlights -- consumers feel a restored sense of safety. Businesses that can recognize this consumer fear and create products to help minimize it will continue to find success.
Mega Flashlights
Surefire Beast II
Trend Themes
1. Powerful Flashlights - Creating flashlights with extremely high brightness levels, like the Surefire Beast II, presents disruptive innovation opportunities in the personal safety and outdoor industries.
2. Safety Products - Developing innovative safety products, such as high-powered flashlights, addresses the growing consumer demand for feeling secure and can disrupt the personal safety industry.
3. Emerging Technologies - Embracing emerging technologies and incorporating them into flashlights, like the use of lithium batteries, creates disruptive innovation opportunities within the flashlight industry.
Industry Implications
1. Personal Safety - Creating and marketing powerful flashlights that offer heightened personal safety measures opens up disruptive innovation opportunities within the personal safety industry.
2. Outdoor - Developing advanced flashlights with extraordinary brightness levels can disrupt and enhance the outdoor industry, providing consumers with a sense of security during nighttime activities.
3. Battery - The flashlight industry can leverage the growing demand for advanced battery technologies, like lithium, to create disruptive innovations that improve flashlight performance and longevity.