Ahead of Mother's Day this year, workwear brand Carhartt is honoring resilient mothers with the launch of a limited-edition bouquet that's "made for moms, not for Mother’s Day." The brand was inspired by all the hardworking mothers who "rolled up their sleeves" to navigate the challenges of the year.
"This year, it felt more important than ever to tell the stories of moms and recognize their hard work with something special," said Janet Ries, Vice President of Marketing. "And while we know a Carhartt mom rarely gets a day off, we hope this bouquet reminds her it’s okay to ‘stop and smell the roses’ on mom’s special day. After all, she’s earned it."
The Carhartt limited-edition bouquet resembles a traditional floral bouquet but comprises functional Carhartt gear, including Carhartt’s colorful WK87 Workwear Pocket T-Shirts rolled to look like flowers in the following colorways Cantaloupe Heather, Ruby Heather, and Cobalt Heather.
Consumers can purchase the limited-edition bouquet online for $51.
Workwear-Branded Resilient Mother Ads
Carhartt Honors Resilient Moms with Limited-Edition Bouquet
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