September was National Library Card Sign-Up Month, and OverDrive pledged to donate 50 cents (up to $10,000) to the National Forest Foundation for every Instant Digital Card that was created on the Libby library reading app during the month. The campaign was an overwhelming success as 34,000 Instant Digital Cards have been created since Sept. 1, and OverDrive is excited to announce a donation of $10,000 to the National Forest Foundation, supporting its mission to plant 50 million trees.
"As a certified B Corp, OverDrive is dedicated to helping public libraries promote literacy and empower their communities, while also doing our part to protect the environment," said Shannon Lichty, OverDrive Vice President of Partner Services. "We are so pleased with the results of this campaign and in helping 34,000 Americans access the wealth of free digital content available to them from their local public libraries."
Digital Reading App Cards
Library Reading App Libby Creates 34,000 Instant Digital Cards
Trend Themes
1. Digital Library Cards - The success of the Instant Digital Card campaign shows that there is a growing demand for digital library cards as users look for more convenient ways to access free digital content.
2. Philanthropic Digital Campaigns - Digital campaigns that incorporate philanthropy, like the National Forest Foundation partnership, can attract more users and generate positive PR for a company or product.
3. B Corp Partnerships - More companies may look to partner with B Corps to demonstrate their social and environmental commitments and increase their impact on communities and causes they care about.
Industry Implications
1. Library Services - Libraries can leverage the popularity of digital library cards to attract more users and increase their reach and impact on literacy and education in their communities.
2. Digital Reading Apps - Reading apps, like Libby, can explore new partnerships and campaigns that align with their mission of promoting literacy and providing access to free digital content.
3. Philanthropic Organizations - Philanthropic organizations, like the National Forest Foundation, can collaborate with companies to invest in environmental or social causes and increase awareness for their mission and impact.