With a new collection of bikes named after delicious treats, Lekker Bicycles garners attention with retro-styled ladies seductively enjoying sweets in this advertisement campaign.
On each print ad, the new collection is celebrated, "with tasty new colors from our palette of love... with licorice, blue heaven and mint," while the models are appropriately posing with ice creams, milkshakes and licorice ropes. Each image embodies the feel of each color, with 'licorice' being dark and moody, 'blue heaven' set in a tropical paradise and 'mint' featured in a breezy spring park.
This Lekker Bicycles advertisement campaign only showcases the bikes in small on the side, demonstrating the power of visual associations and creating a tantalizingly delicious collection.
Tastily Tantalizing Bike Ads
Retro Vixens Pose with Delicious Sweets for Lekker Bicycles
Trend Themes
1. Visual Association Advertising - Opportunity for businesses to create powerful advertising campaigns by visually associating their products with appealing concepts or objects.
2. Retro-styled Marketing - Opportunity for businesses to tap into nostalgia by incorporating retro aesthetics and themes into their advertising campaigns.
3. Emotional Product Positioning - Opportunity for businesses to evoke specific emotions in consumers by positioning their products alongside images that elicit desired feelings.
Industry Implications
1. Bicycle Manufacturing - Opportunity for bicycle manufacturers to create visually appealing advertisements that associate their products with tempting treats and evoke nostalgia.
2. Ice Cream and Milkshake Shops - Opportunity for ice cream and milkshake shops to collaborate with bicycle manufacturers to create joint advertising campaigns that leverage visual associations and retro aesthetics.
3. Candy Industry - Opportunity for candy companies to explore partnerships with bicycle manufacturers to create advertising campaigns that showcase the enjoyable combination of their products with bikes.