As city workers are finding it hard to escape the office this summer and enjoy the outdoors, Krispy Kreme UK has created the world’s first ‘summer in a briefcase.’
The briefcases are designed to allow stressed-out office workers to sit in the comfort of a green park or garden on one side, with the luxury of real grass under their feet on the other--wherever they are.
The briefcases take up to three weeks to grow and each interior is covered with over 50,000 blades of grass.
Briefcase Backyards
Krispy Kreme's Portable Promo Brings the Outdoors In
Trend Themes
1. Portable Office Escape - Creating portable solutions that allow office workers to enjoy nature and escape the office environment.
2. Indoor-outdoor Hybrid Spaces - Designing spaces that offer the comfort of indoor environments while incorporating elements of the outdoors.
3. Customizable Green Products - Developing products that can be personalized and customized with natural elements like grass to enhance user experience.
Industry Implications
1. Office Furniture & Supplies - Opportunity for companies to create furniture and supplies specifically designed for office workers seeking moments of nature and relaxation.
2. Interior Design - Incorporating nature-inspired elements into design concepts to create more inviting and calming indoor spaces.
3. Promotional Products & Branding - Chance for businesses to leverage unique and eco-friendly products as part of their marketing strategies to engage with customers.