King Arthur Baking Co. launches 'Climate Blend' flour, incorporating wheat varieties grown through regenerative practices, supporting soil health and farm resilience. The flour, offering a rich, nutty flavor and tender texture, is versatile for various recipes, including bread, muffins, and scones, expanding options for conscious bakers.
"[...] King Arthur Baking has always taken our role as environmental stewards seriously, and we’re elated to bring this climate-forward approach to the baking aisle to further spread the joy of baking while renewing the soil that feeds our communities," said Suzanne McDowell, vice president of corporate social responsibility and sustainability at King Arthur Baking Co.
King Arthur collaborated with the Washington State University Breadlab to create Climate Blend, combining wheat varieties that promote soil health and sustainable farming. This innovative flour is accessible on the King Arthur website and at Whole Foods Market locations nationwide.
Sustainably Sourced Wheat Flours
King Arthur Releases the 'Climate Blend' Eco-Conscious Flour
Trend Themes
1. Regenerative Farming - The use of wheat varieties grown through regenerative practices promotes soil health and farm resilience, offering opportunities for sustainable and environmentally-conscious agriculture.
2. Climate-friendly Products - The launch of 'Climate Blend' flour by King Arthur Baking Co. demonstrates a growing trend towards eco-conscious products that support renewable and climate-forward approaches to manufacturing.
3. Versatile Eco-friendly Ingredients - The introduction of 'Climate Blend' flour provides conscious bakers with a versatile and environmentally-friendly ingredient that can be used in various recipes, expanding culinary options for sustainable cooking and baking.
Industry Implications
1. Food Manufacturing - The incorporation of regeneratively grown wheat varieties into flour production presents opportunities for food manufacturers to adopt sustainable farming practices and produce climate-friendly products.
2. Agriculture - The adoption of regenerative farming practices and the use of sustainable wheat varieties supports soil health and farm resilience, paving the way for environmentally-conscious and sustainable agriculture.
3. Retail - The availability of 'Climate Blend' flour on the King Arthur website and at Whole Foods Market locations highlights the growing demand for climate-friendly products, opening opportunities for retailers to cater to eco-conscious consumers.