Kiehl's Earth Day Campaign is a clever one. They've taken four celebrities--Pharrell, artist Jeff Koons, surfer Malia Jones, and Julianne Moore--and had them create their own Acai-Damage Protective Mist. These promo posters make me want to save my skin the eco-friendly way.
The Kiehl's Earth Day Campaign is pretty ingenious. Using celebrities to sell protective sprays is a smooth move. 100% of the proceeds are going towards the Rainforest Alliance, so you can trust the system on this one. Save the planet, one Acai-Damage Protective Mist purchase at a time.
Celebrity Eco-Sprays
Kiehl's Earth Day Campaign Will Save the Rainforest or Your Money Back
Trend Themes
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Industry Implications
1. Beauty and Personal Care - Beauty brands have an opportunity to develop eco-friendly products and collaborate with celebrities to drive sales and support environmental causes.
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