Jessica Alba decided to promote the idea of shark conservation last week in Oklahoma City by plastering posters of sharks everywhere.
The posters are simple images of sharks. No text, just sharks. She and shark conservationist White Mike did the stunt together. The only problem is that they plastered one of their shark posters over a United Way billboard. Woops.
Check out some of the shark poster work done in cities across the U.S.
Implications - Consumers are fascinated by celebrities because they act as benchmarks for success in first world societies. Corporations may potentially generate lots of revenue if they can satiate consumer desire to be celebrities through goods and services.
Celebactivism Accidents
Jessica Alba's Shark Saving Blooper in Oklahoma
Trend Themes
1. Celebrity-driven Marketing - Opportunity for businesses to leverage celebrity endorsements and partnerships to create buzz and drive revenue.
2. Guerrilla Advertising - Potential for disruptive advertising techniques that grab attention and create memorable experiences for consumers.
3. Environmental Activism - Growing demand for eco-friendly products and services that promote sustainability and conservation.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to collaborate with celebrities and create exclusive lines that draw in consumers.
2. Outdoor Advertising - Potential for outdoor advertising companies to develop innovative and attention-grabbing campaigns.
3. Eco-tourism - Rise in eco-conscious travelers seeking sustainable and environmentally-friendly vacation destinations and experiences.