I love this project by the artist Sighn. The project features hand-crafted "Its OK" pieces. For each piece sold, a tree will be planted (in cooperation with Arbor Day Foundation). The interesting part is that the project has a "limited" edition of 1 Million pieces! That's one million new trees. How long would it take to make a million such pieces by himself? Sighn says only about 60 years or so. Currently, he is in the #500 - #1000 range. You can watch a video of the creation process here.
I like how this project deconstructs our social fascination with expensive "limited edition" products with this $24 piece of art. And how can you say no to planting a tree...
One Million Trees Art Project
Its OK
Trend Themes
1. Eco Art - A trend of creating art with environmental-sustainability in mind.
2. Eco-friendly Manufacturing - A trend of making products with minimal environmental impact during the manufacturing process.
3. E-commerce Partnerships - A trend of combining brick-and-mortar retail with e-commerce through partnerships.
Industry Implications
1. Art Industry - The industry of creating and selling art to consumers.
2. Sustainable Fashion Industry - The industry of creating clothing, accessories and other fashion items using sustainable and eco-friendly materials and processes.
3. E-commerce Industry - The online-selling industry that includes businesses ranging from online marketplaces, to software and service providers.