High West, the renowned whisky brand, recently announced the rerelease of the Campfire whisky. This unique blend of scotch, bourbon, and rye whiskeys ranges in age from 4 years to 15 years and is bottled at 46% alcohol by volume.
Alongside the re-introduction of the beverage, the brand also launched the 'Protect the West' initiative -- a one million dollar commitment to organizations that have conservation efforts that fall into three focus areas: the fight against wildfires, protecting winters, and wildland preservation.
"Now is not the time for us to sit on the sidelines. Our home in the West and everything we love about it is in more and more danger every year," said Daniel Schear, General Manager of High West. "We’re building on our past work with this $1 million commitment to protect the West, and we are excited to work with those who are also passionate about saving this beautiful part of the world we call home."
Social Good Seasonal Whiskeys
High West’s Seasonal Release, Campfire, is Now Available
Trend Themes
1. Seasonal Whiskey - There is an opportunity for whiskey brands to release seasonal blends and add a philanthropic aspect to their products.
2. Protective Conservation - Whiskey brands have the potential to use their products as a force for good by committing to conservation initiatives and supporting organizations that protect the environment.
3. Blend Innovation - Whiskey brands can experiment with combining different types of whiskey to create unique blends that appeal to consumers looking for something new.
Industry Implications
1. Distillery - Distilleries have an opportunity to differentiate themselves and build brand loyalty by incorporating philanthropic initiatives into their product offerings.
2. Environmental Organizations - Environmental organizations focused on wildfire prevention, winter preservation, and wildland preservation could benefit from partnerships with whiskey brands that are dedicated to conservation efforts.
3. Hospitality - Hospitality industries, such as bars and hotels, can attract socially conscious customers by offering seasonal whiskey blends that support conservation initiatives.