The Groundwork Coffee company is a business that sells organic, ethically sourced coffee, organic tea, and other drinks. It started in 1990 when Richard Karno wanted to roast his own coffee for his book and cafe shop. The business has cafes in California and Oregon and offers catering and delivery services. Groundwork Coffee is one of the first businesses to roast organic coffee in California and Portland.
Regenerative Organic Certification (ROC) is a USDA organic certification that requires farmers to use practices that enhance biodiversity and protect workers' rights. These farming practices also improve soil health, animal welfare, and social justice. ROC is more strict than the current USDA organic certification because it asks farmers to use methods that increase biodiversity, store carbon, and protect workers’ rights. Groundwork Coffee is the first business to sell ROC coffee with the help of Cooperativa Sacaclí and Coffee United. This coffee comes from Nicaragua and has a medium roast with flavors of lemonade and cranberry. ROC coffee could benefit the coffee industry by supporting sustainability, quality, and transparency with coffee roasters and customers.
Organic Regenerative Coffee Brands
Groundwork Coffee Received ROC Certification in California
Trend Themes
1. Regenerative Organic Certification - The ROC certification presents an opportunity for businesses to offer environmentally-friendly and socially responsible products, expanding their customer base and enhancing their brand image.
2. Sustainable Coffee Farming - Sustainable and regenerative coffee farming practices present an innovation opportunity for businesses to reduce their ecological footprint and support fair and ethical working conditions.
3. Transparency in Coffee Production - Increased transparency through certifications like ROC offers opportunities for coffee companies to differentiate themselves by demonstrating their commitment to responsible sourcing and production practices.
Industry Implications
1. Coffee Production - The coffee production industry has the opportunity to innovate and lead the way towards environmentally and socially responsible practices by adopting certifications like ROC.
2. Food and Beverage Retail - As consumers become more aware of sustainability and ethical practices, businesses in the food and beverage retail industry have opportunities to differentiate themselves by offering products that are environmentally-friendly, socially responsible, and transparently sourced.
3. Sustainability Consulting - The growing demand for environmentally-friendly and socially responsible products presents opportunities for sustainability consulting firms to advise and assist businesses in the adoption of such practices.