Fighting big machines and bigger corporations can often make people feel like they are in a David and Goliath-inspired story; the Greenpeace Become David campaign shows people that that may not be a bad thing at all. By becoming David, an individual not only makes an important stand against these polluting giants, but also makes a difference.
Conceived and executed by Draftfcb/Lowe Group, an ad agency based in Switzerland, the Greenpeace Become David campaign is beautifully illustrated to show one man's fight against a bigger opponent. Armed only with a slingshot, this single man makes more than a dent on his enemy's metal surface.
Illustrated by Anatolij Pickmann, the Greenpeace Become David campaign was art directed by Christoff Strukamp, Cinthia Stettler, Denise Frech and Cristian.
Attacking Machinery Ads
The Greenpeace Become David Campaign Illustrates One Man's Fight
Trend Themes
1. Sustainable Activism - The Greenpeace Become David campaign highlights the growing trend of individuals taking a stand against polluting corporations.
2. Visual Storytelling - The beautifully illustrated Greenpeace Become David campaign demonstrates the power of visual storytelling to engage audiences in social and environmental issues.
3. Empowerment Through Symbolism - By portraying an individual armed with a slingshot fighting against a bigger opponent, the Greenpeace Become David campaign empowers individuals to believe in their ability to make a difference.
Industry Implications
1. Advertising and Marketing - The Greenpeace Become David campaign showcases how creative agencies can use impactful visuals to raise awareness for social and environmental causes.
2. Environmental Activism - The campaign exemplifies innovative approaches to drawing attention to environmental issues and encouraging individuals to take action.
3. Art and Design - The artwork and illustration in the Greenpeace Become David campaign illustrate the potential for artists and designers to contribute to social and environmental movements.