Lancome is known for their wildly popular Juicy Tubes line of lip gloss, but now hope to be known for their Juicy Tubes PURE, which will hit store shelves later this month.
Juicy Tubes Pure are 95% natural, parabin-free glosses in 10 glimmery and tasty shades. Using Shea butter and natural oil, the tubes also come in a recyclable box. This eco move by the company is inspired by their spokesmodel, Elettra Weidermann, who is known for her environmental efforts.
The new Juicy Tubes by Lancome will sell for $18 and are online now, soon to hit shelves everywhere.
Chemical Free Gloss
Lancome Introduces Eco-Friendly ‘Juicy Tubes' Cosmetics
Trend Themes
1. Natural Beauty Products - Lancome's Juicy Tubes PURE are 95% natural, parabin-free, and eco-friendly, creating opportunities for other cosmetic companies to tap into the growing demand for natural beauty products.
2. Sustainable Packaging - The recyclable box housing Lancome's Juicy Tubes PURE provides an opportunity for other cosmetic companies to innovate and adopt more sustainable packaging options.
3. Eco-friendly Marketing - Using spokesmodels who prioritize environmental efforts, such as Elettra Weidermann, can be an effective tactic for cosmetic companies looking to appeal to consumers looking for eco-friendly options.
Industry Implications
1. Cosmetics - Lancome's Juicy Tubes PURE demonstrates a trend towards eco-friendly options in the cosmetics industry.
2. Sustainable Packaging - The introduction of eco-friendly packaging options, such as the recyclable box for Lancome's Juicy Tubes PURE, could disrupt the packaging industry.
3. Marketing and Advertising - Using environmentally conscious spokesmodels and eco-friendly marketing strategies could create disruption in the marketing industry as consumers demand more sustainable and ethical advertising.