Respectueuse, an ethical beauty brand, has introduced a range of deodorants packaged in Sonoco's rigid paper EnviroStick. EnviroStick packaging is constructed from recycled cardboard, and Respectueuse believes it will contribute to increased recycling rates among cosmetics consumers in France.
Respectueuse is dedicated to sustainability and focuses on creating solid cosmetics while minimizing the use of plastic in its packaging. The brand's core mission is to bring purpose to beauty routines and reduce the prevalence of plastic in bathrooms, contributing to a brighter and more sustainable future.
In addition to the deodorant line, Respectueuse is hoping to use EnviroStick packaging for its sunscreen, cosmetic, and beauty products.
"Sonoco is one of the very few companies manufacturing three-piece cardboard push-up packaging in Europe, most similar packaging types are manufactured in Asia. Sonoco’s EU presence has helped us make our packaging more [environmentally] sustainable while reducing steps in the supply chain and our brands’ carbon footprint," says Myriam Reynaud-Cleyet, founder of Respectueuse.
Eco-Conscious Deodorant Packaging
Respectueuse Utilizes EnviroStick Packaging to Promote Recycling
Trend Themes
1. Sustainable Packaging - The use of recycled cardboard packaging like Sonoco's EnviroStick presents an opportunity for brands to promote recycling and reduce plastic waste.
2. Solid Cosmetics - The trend of creating solid cosmetics helps minimize plastic usage in beauty products and supports eco-conscious consumer choices.
3. Reducing Carbon Footprint - Brands can prioritize environmental sustainability by partnering with local packaging manufacturers, like Sonoco, to reduce supply chain steps and carbon emissions.
Industry Implications
1. Beauty and Personal Care - The beauty industry can adopt sustainable packaging solutions and solid cosmetics to meet the growing consumer demand for eco-conscious products.
2. Packaging Manufacturing - Packaging companies, like Sonoco, have an opportunity to expand their market by offering sustainable packaging solutions that cater to brands seeking to reduce their environmental impact.
3. Recycling and Waste Management - With the rise of eco-conscious brands and products, recycling and waste management industries should enhance their infrastructure to accommodate the increasing demand for recycling cardboard and reducing plastic waste.