The EnergyAustralia campaign shows that "understanding your energy usage helps us help you." While it might be creepy to find a man with a clipboard in the fridge and under a lampshade, the tradeoff is that they will be able to help people to save on power and, consequently, money. Of course, they will do so in a much more discreet manner.
Conceived and executed by the Leo Burnett ad agency branch located in Sydney, Australia, the EnergyAustralia campaign is quite comical. Art directed by Justin Carew, the hilariously staged images were shot by photographer David Stewart, who is known for his use of highly stylized, vibrant images. In fact, he was just recognized for his Intention/Indecision photo series.
Analyzing Power Usage Ads
The EnergyAustralia Campaign is Comically Creepy
Trend Themes
1. Power Usage Monitoring - Disruptive innovation opportunity: Develop technology solutions that provide real-time insights into energy usage to help individuals and businesses save on power consumption.
2. Comical Advertising Campaigns - Disruptive innovation opportunity: Create funny and memorable advertising campaigns that capture audience attention and effectively communicate product benefits.
3. Discreet Energy-saving Solutions - Disruptive innovation opportunity: Design discreet energy-saving solutions that seamlessly integrate into people's daily lives, encouraging sustainable behaviors without compromising comfort or convenience.
Industry Implications
1. Energy Monitoring and Management - Disruptive innovation opportunity: Develop advanced energy monitoring and management systems for residential, commercial, and industrial sectors.
2. Advertising and Marketing - Disruptive innovation opportunity: Utilize humor and creative storytelling techniques to redefine traditional advertising approaches and engage audiences in new ways.
3. Home Automation and Smart Devices - Disruptive innovation opportunity: Create intelligent home automation and smart devices that intelligently manage energy consumption, promoting energy efficiency and cost savings.