South Korea just unleashed its epic eco credits program which has big potential to help the country ramp up its efforts to go green.
The eco credits program involves incentivizing environmental consumer products and services by offering points to consumers who purchase them with their credit card - much in the same way Air-Miles are accrued. Everything from using public transit to buying a product with eco-friendly packaging is worth points.
However,the most exciting part of the program is that these eco credits are also redeemable for cash and/or discounts on utility bills -- something that will definitely make them appealing to consumers throughout the country.
Carbon-Friendly Credit Cards
South Korean Eco Credits Program Incentivizes Going Green
Trend Themes
1. Eco-incentives - Environmental incentives and rewards programs, like the Korean Eco Credits, will become more common as consumers demand greener products and services.
2. Green Credit Cards - Credit cards that incentivize and reward environmentally-conscious purchasing behavior have the opportunity to meet consumer demand while driving positive change towards sustainable practices.
3. Sustainable Consumerism - Innovative programs and products that make eco-friendly consumer behavior rewarding and convenient have the potential to reshape mainstream consumerism in a sustainable direction.
Industry Implications
1. Credit Card - Credit card companies have the opportunity to create eco-friendly incentive programs that align with growing consumer interest in sustainable practices, giving them a competitive edge in a shifting market.
2. Consumer Goods - Manufacturers and retailers of eco-friendly goods stand to benefit from incentive programs like the Korean Eco Credits, which can increase demand for their products while bolstering their brand image as socially responsible.
3. Energy & Utilities - Energy and utility companies can leverage eco-incentive programs to promote sustainable behaviors among their customers, while enabling consumers to save money on their bills and adopt more sustainable lifestyles.