PETCO recently held the 3rd Annual National Chihuahua Race in which 15 regional winners competed. The 4-1/2 pound, 2-year-old pup named Maddy came out victorious. What does Maddy get? She gets bragging rights, a trophy, a one-year supply of Royal Canin Chihuahua dog food and a $300 PETCO Gift Card.
Implications - though owning a pet once meant that a person simply had constant companionship, it now means so much more. There is an array of pet personifying products that a pet owner can purchase, along with gourmet dog food and chihuahua sports as seen here. This signifies the beginning of a possibly lucrative, persistent market of specialty pet products.
Dog Racing Unleashed
America's Fastest Chihuahua
Trend Themes
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Specialty Pet Products — The trend towards personifying pets and purchasing specialty products for them opens up opportunities for disruptive innovation.
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Pet Sport Competitions — The rise of pet sport competitions like chihuahua racing creates a new avenue for innovation in the pet industry.
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Gourmet Pet Food — The availability and popularity of gourmet pet food encourages innovation in the pet food industry.
Industry Implications
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Pet Products Industry — The growth of specialty pet products presents opportunities for innovation for businesses in this industry.
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Pet Sports Industry — The rise of pet sport competitions creates new opportunities for businesses in this industry to innovate and provide exciting experiences for pet owners.
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Pet Food Industry — The trend towards gourmet pet food presents opportunities for innovation in this industry.