MINI's 'The Other View' Campaign
Time Delayed Internet Viral
Profero has just launched a very interesting campaign for MINI in the lead up to the launch of the new Clubman model. I'm not usually one to promote our own work, but this is kind of fantastic. Theotherview.co.uk is a site that shows a series of clips that look at things from a different perspective. The catch is the clips will only be shown for 1 minute a week and a counter above the door that leads you to “The Other View†counts down the seconds to when the door is opened. The time is judged by the clock on the users computer so for example, when the users clock turns 4pm BST (tomorrow's time for example) the view behind the door is revealed. Refreshing to finally see brands start to use the Internet in new ways. See you at 4pm.
Trend Themes
1. Time-delayed Viral - Opportunity to create unique campaigns that build suspense and keep users engaged by revealing content on a timed schedule.
2. Alternative Perspective Marketing - Opportunity to create marketing campaigns that offer a fresh perspective and encourage users to think differently about a brand or product.
3. Interactive Countdown Campaigns - Opportunity to create campaigns that incorporate a countdown timer and build excitement leading up to a big reveal or event.
Industry Implications
1. Automotive - Opportunity to create unique marketing campaigns that stand out in the crowded automotive industry and generate buzz around new products and models.
2. Advertising - Opportunity to reinvent traditional advertising models by incorporating interactive elements and time-delayed content to create more engaging and memorable campaigns.
3. Technology - Opportunity to develop new technologies and tools that enable time-delayed content and countdown campaigns for various industries and brands.