Code Effort is a private company founded by Naman Gupta and Vipul Gupta that specializes in turning old cigarette butts into plush toy cushions for kids and youth. The 28-year-old claimed that because the filter is comprised of 95% plastic, cigarettes' butts take around 12 years to degrade.
As of June 2022, Code Effort will process 30 tonnes of cigarette butts each month. The firm intends to handle 45 tonnes of cigarette butts each month by the end of the year. After recycling, the cellulose acetate sourced from the butts is subjected to quality inspection and laboratory testing.
After receiving the necessary quality certification and laboratory testing, the same fiber is used to fill cushions, pillows, beds, soft toys, keychains, and many other items. Code Effort also produces compost powder from tobacco, a natural insecticide, and gives it to adjacent plantations and nurseries.
Upcycled Cigarette Cushions
Code Effort Takes Old Cigarette Butts and Turns Them Into Toy Pillows
Trend Themes
1. Upcycling Cigarette Butts - Code Effort's innovative upcycling technology creates opportunities for sustainable waste management and eco-friendly product development.
2. Eco-friendly Toy Manufacturing - Code Effort's use of recycled material in the toy industry impacts sustainability and inspires innovation for future eco-friendly toy makers.
3. Sustainable Material Sourcing - Code Effort's process of sourcing and repurposing cigarette butts creates a new opportunity for companies to incorporate recycled materials in their supply chain.
Industry Implications
1. Waste Management - Code Effort's upcycling technology offers companies in the waste management industry innovative ways to manage and repurpose waste.
2. Toy Manufacturing - Code Effort's eco-friendly approach to toy production offers a valuable opportunity for toy manufacturers to adopt sustainable practices and create environmentally-friendly products.
3. Textile Industry - Code Effort's innovative use of recycled materials to create plush cushions and pillows offers textile manufacturers a new avenue to explore sustainable sourcing options for their products.