H&M Move has teamed up with Lanza Tech, a company that transforms carbon waste into fabrics and other materials, to create a brand new activewear collection that allows athletes and gym-goers to achieve higher levels of performance while enjoying the peace of mind that comes with wearing eco-friendly clothing.
The garments utilized in this new activewear collection make use of materials crafted from CarbonSmart, a proprietary polyester from LanzaTech that effectively utilizes repurposed carbon emissions. The materials make use of DryMove tech that allows for effective moisture-wicking that keeps you comfortable regardless of the type of exercise or movement you're partaking in.
This activewear collection for women includes tights, a top and a jumpsuit that will score aesthetic points in addition to boosting eco-friendly credentials and improving athletic performance.
Carbon-Capture Activewear Collections
These 'H&M' Activewear Pieces Make Use Of Recaptured Carbon
Trend Themes
1. Carbon-capture Activewear - The trend of using carbon-captured materials for activewear can disrupt the traditional activewear industry and provide eco-friendly clothing options to consumers.
2. Eco-friendly Performance Wear - The trend of using recycled materials for performance wear can open up opportunities for sustainable innovations and brands in the athletic wear industry.
3. Moisture-wicking Technology - Moisture-wicking technology can continue to disrupt the activewear industry and enhance athletic performance for consumers.
Industry Implications
1. Athletic Wear - The athletic wear industry can integrate carbon-capture materials, recycled fibers, and moisture-wicking technology to create eco-friendly performance wear.
2. Sustainability - The sustainability industry can continue to develop and promote eco-friendly materials, such as CarbonSmart polyester, for use in a variety of consumer goods.
3. Fabric Manufacturing - The fabric manufacturing industry can explore the use of carbon waste and other sustainable materials to create innovative and eco-friendly materials for various applications, including activewear.