This is a trend which I don't really understand how it happened. Sir Bob Gelfof, has teamed up with Mulberry, a leading designer of leather goods, to create the 'Bob Bag'. The press released touts it as the ultimate man bag it is said to “have lot of compartmentsâ€.
POA so I can't imagine it is that cheap and FYI it comes on pre-order only.
Apparently it was all Bob's idea:
Implications - Certain fashion items, such as purses and jewelry, are iconically associated with the female gender. Despite their potential for practicality and use, these items downplay masculinity in a society where masculinity is a heavily stressed. As a result, few men are willing to experiment with them.
The Ultimate Man Bag
Sir Bob Gelfof's Mulberry Bag
Trend Themes
1. Man Bags - Design and marketing efforts that emphasize practicality and masculinity for men's bags could drive the growth of this trend.
2. Gender-neutral Products - Creating fashion items that are not exclusive to a certain gender could open up new markets and untapped populations of consumers.
3. Celebrity Collaborations - Partnering with celebrities as a form of product marketing and promotion could help extend brand reach and attract new audiences.
Industry Implications
1. Fashion and Luxury Goods - Designing high-end bags that cater to practicality and masculinity for men could succeed in this industry.
2. Marketing and Advertising - Promoting gender-neutral products to expand audience demographic appeal would be an opportunity for this industry.
3. Entertainment and Media - Partnering with celebrities to endorse products and build brand recognition could be a disruptive innovation for this industry.