Burger wrappers from fast food joints are generally tossed in the trash without a second thought, so excited are customers to get their mouths on the juicy meal within the paper wrappings; Bob's Fast Food Restaurant, however, has created a way to reduce littering, while making ordinary paper seem very appetizing.
The Brazilian fast food restaurant created a type of edible paper that's flavored just like a tender burger. By advertising that its burgers are so good, people can't even wait to unwrap them, Bob's has created both a creative marketing ploy, as well as a way to reduce littering.
Indeed, since its release, none of this edible paper has been tossed in the trash. People seem to love the idea of eating a burger without even having to unwrap it. Has Bob's discovered the future of fast food?
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