OTTI's biodegradable activewear is a revolution for the world of sustainable fashion. The female-owned brand launched this past April in London by Hannah Covacic. Bringing together functionality and aesthetics, OTTI's range of products are colorful, supportive, and exude a warm elegance.
The brand's biodegradable activewear collection consists of a tee, a bralette, leggings, short shorts, a cable sleeve shirt, , a cable tank, long shorts, track pants, a cable baselayer, a cable long crop, a racer tank, and a cable track top. All of these silhouettes are designed to empower women to be more active. Additionally, they all feature a seamless knit merino blend. OTTI combined breathable and quick-drying biodegradable polyamide yarn with merino—a material known for its temperature-regulating, moisture-wicking, and antimicrobial effects. Because of this blend, the biodegradable activewear will biodegrade within about five years (in the right Anaerobic conditions, of course).
Biodegradable Activewear Lines
OTTI Utilizes a Biodegradable Merino Blend in Its Product Range
Trend Themes
1. Biodegradable Fashion - There is an opportunity to create more biodegradable clothing and activewear options to reduce waste and promote sustainability.
2. Function and Aesthetics - Brands that focus on combining functionality and aesthetics can appeal to customers who value both style and practicality.
3. Sustainable Materials - Businesses that invest in sustainable materials like merino wool and biodegradable polyamide yarn can appeal to eco-conscious consumers.
Industry Implications
1. Fashion - The fashion industry has an opportunity to reduce waste and promote sustainability by incorporating biodegradable materials into their clothing lines.
2. Athletic Wear - The athletic wear industry can focus on creating functional and sustainable clothing options that appeal to eco-conscious consumers.
3. Sustainability Consulting - Consulting firms can help businesses in the fashion and athletic wear industry transition to using sustainable materials and practices.