Alexander Wang's Dot Com collection extends the brand's high-fashion aesthetic to the work place, offering consumers a curated collection of office essentials that are equal parts practical and luxurious.
The released items include a set of pens that arrive in a sleek case, a paper weight, a mug and a baseball cap. All of the items boast the slogan "we don't do slow" empowering employees to work to the best of their abilities. The pen set is simple and elegant, sporting a golden colorway while sitting in an elegant light pink case. Meanwhile, the mug features the same color palette, offering a high-end alternative to one's typical coffee drinking experience.
The items begin retailing at $20.
Designer Office Supply Capsules
Alexander Wang's Dot Com Features Office Essentials
Trend Themes
1. Luxury Office Supplies - The trend of creating high-end office supplies that cater to a luxury market is growing.
2. Branded Office Supplies - The trend of branded office supplies is becoming more popular as companies look to extend their branding opportunities.
3. Office Niche Markets - The trend of targeting niche markets for office supplies, such as luxury or design-oriented consumers, is on the rise.
Industry Implications
1. Stationery and Office Supplies - There is an opportunity for companies to create high-end and branded office supplies that cater to a luxury market.
2. Fashion and Design - Fashion and design companies can expand their product lines by creating branded office supplies that align with their brand aesthetic.
3. Coffee and Tea - The luxury and design-oriented market for high-end office mugs presents an opportunity for coffee and tea companies to create custom mugs for this niche market.