Air up has introduced a new line of reusable bottles for the European market, emphasizing sustainability by utilizing Eastman Tritan Renew. This material incorporates 50% certified recycled content, utilizing molecular recycling technology to transform challenging-to-recycle plastics into new polymers.
The innovative aspect of this system lies in its utilization of retronasal smell, a groundbreaking approach in the beverage industry. This method imparts flavor to plain water through scent, providing a unique and satisfying drinking experience.
"Our approach is to create high-quality products that not only appeal to consumers but also lead to an impact on society and the environment. Our new bottles made with Tritan Renew are a powerful example of how we are actively working to create change with Eastman, a leader in circular materials innovation," says Lena Jüngst, co-founder and chief evangelist of Air up.
Advanced Molecular-Recycling Bottles
Air up and Eastman Launch a Drinking Bottle with Tritan Renew
Trend Themes
1. Sustainable Materials - Utilizing molecular recycling technology to transform challenging-to-recycle plastics into new polymers presents disruptive innovation opportunities for sustainability-focused industries.
2. Retronasal Smell - The utilization of retronasal smell to impart flavor to plain water through scent creates disruptive innovation opportunities in the beverage industry for enhancing consumer drinking experiences.
3. Circular Materials Innovation - Creating high-quality products with circular materials innovation, such as Tritan Renew, offers disruptive innovation opportunities for companies aiming to make a positive impact on society and the environment.
Industry Implications
1. Sustainable Packaging - The utilization of molecular recycling technology to transform challenging-to-recycle plastics into new polymers presents disruptive innovation opportunities for the sustainable packaging industry.
2. Beverage - Incorporating retronasal smell to impart flavor to plain water through scent presents disruptive innovation opportunities in the beverage industry for companies looking to enhance consumer drinking experiences.
3. Circular Economy - Utilizing circular materials innovation, such as Tritan Renew, in product manufacturing offers disruptive innovation opportunities for companies operating within the circular economy to create positive societal and environmental impacts.