This season, 7 Diamonds Clothing Co. takes it's Spring/Summer prints on a nautical trip in California.
The brand added some new print styling to its already premium, high-quality shirts and other goods. An attention to detail has always been its forte and seems to ring true in this photo shoot. For this campaign, 7 Diamonds used models Chris Brown, Sterling Folkestad and Rachel Moore to represent the brands move towards a younger demographic.
Adding great views, a vintage boat and some great photography makes this a great shoot. Even though it is not quite summer, this campaign is sure to put you into the summer mood!
Learn more about the brand at 7diamonds.com.
Nautical Menswear Lookbooks
7 Diamonds Takes Florals Prints to the High Seas
Trend Themes
1. Nautical Prints - Opportunity for fashion brands to incorporate nautical-inspired prints into their collections, appealing to consumers seeking a maritime aesthetic.
2. Premium Menswear - Potential for clothing companies to focus on creating high-quality, detailed menswear items that appeal to a younger demographic.
3. Summer-inspired Campaigns - Chance for brands to create photo shoots and campaigns that evoke a summer mood, even outside of the summer season.
Industry Implications
1. Fashion - Fashion industry can explore the use of nautical prints and premium menswear to attract new customers and stand out in the market.
2. Photography - Photography industry can offer services centered around creating summer-inspired campaigns for brands, maximizing the use of great views and aesthetics.
3. Marketing - Marketing professionals can leverage the potential of summer-themed campaigns to create engaging advertising strategies that resonate with consumers.