We all love a bit of hamper action at Christmas and of course Fortnum & Masons are the one's we all really desire. Personally I don't think their children's hamper for £40 can be beat for kids; however, this year there is a new kid on the block, The Tercenturian Hamper. Introduced for one year only, to celebrate the company's birthday, it costs a whopping £20,000 and is available online or in store. If you live within London's M25 you also get it delivered by a traditional horse drawn cart. As most of these are expected to be bought as presents I guess this is an added wow factor to the recipient - as if you need one having bought them a £20,000 Christmas present. Is it value for money? Well here is the full listings of content so decide for yourself;
* Cup of Excellence Coffee Gift
* 3x 250g caddies; Ladies' Travel Set includes Jewellery Roll, Slippers, Mask and Cushion
* 25 Person Foie Gras en Croûte, 1.09kg
* Balsamic Treasure Trove, 2x 250ml bottle, 3x 50ml bottles
* Two pairs of Cashmere Socks in pink and grey
* Side of Smoked Scottish Wild Salmon, min. wt. 1.6kg
* Beluga Caviar, 200g tin
* William Yeoward Caviar Glass Dish
* Château d'Yquem, 1er Grand Cru Sauternes 1996 5 ltr Jeroboam
* Le Montrachet Grand Cru, J Prieur 1995
* Leather Cigar Holder
* Two William Yeoward Champagne Flutes
* William Yeoward Champagne Jug
* Three-tier Rich Celebration Fruitcake, min. wt. 8kg
* Château Latour, 1er Grand Cru Classe Pauillac 1970
* Gentleman's Leather Jewellery Box
* Silver-plated Elephant Place Settings
* Two Cashmere Scarves in pink and brown
* Silk Box filled with a Selection of Chocolates, 2kg box
* Beaufort Cheese, min. wt. 2kg
* Cropwell Bishop Whole Baby Stilton, min. wt. 2.2kg
* Highgrove Ham, min. wt. 5.7kg
* Krug Champagne, Vintage Collection 1981, Magnum
* Tercentenary Champagne Truffles, 250g drum
* Vintage Port, Fonseca 1955
* Herend Tea Set for Two
* Tercentenary Ceramic Tea Caddy containing White Tea, 40g
* Château Margaux, 1er Grand Cru Classe Margaux 1983
* St James Christmas Pudding, 1.81kg ceramic basin
* Griottes, 227g wooden box
* Fortnum's Favourites, 2.8kg box
* Wood and Steel Cigar Cutter
* Baron de Lustrac, Armagnac 1900
* Hand-engraved Stationery
* Wine Notes Book in Leather
* Entertaining Book
* “The First Three Hundred Yearsâ€, Fortnum & Mason Book
* Chunk Comb Honey, 14lb jar
* The Paragon Crackers, box of six
* William Yeoward Glass Honey Pot
* Lime Curd, 908g jar
* Lemon Curd, 908g jar
* Fortnum & Mason Apron, Oven Glove, Tea Cosie and Tea Towel
* Two leather Luggage Tags in red and black
£20,000 Christmas Hamper
Delivered by Horse-Drawn Carriage
Trend Themes
1. Luxury Christmas Hampers - Explore the potential for creating high-end, extravagant Christmas hampers to cater to affluent customers looking for unique and extravagant gift options.
2. Equestrian-themed Deliveries - Consider introducing horse-drawn carriage deliveries as a distinctive and memorable way to enhance the customer experience and add value to high-end products.
3. Personalized Gourmet Experiences - Create customizable gourmet hampers that allow customers to curate their own selection of premium, artisanal food and beverage items for a truly personalized gifting experience.
Industry Implications
1. Gourmet Food and Beverage - Innovate within the gourmet food and beverage industry by offering unique and exclusive gourmet products, such as rare wines, luxury caviar, and artisanal chocolates, to cater to the demand for high-end culinary experiences.
2. E-commerce and Retail - Identify opportunities to enhance the online and in-store shopping experience and differentiate from competitors by offering exclusive and extravagant products like luxury Christmas hampers with personalized delivery services.
3. Hospitality and Event Planning - Collaborate with luxury hotels, resorts, and event planning companies to offer customized gourmet hampers as part of high-end event packages and VIP experiences, creating unforgettable moments for guests.